Marketing & PPC Manager

Key Responsibilities

• Go-To-Market Strategy: Design and execute comprehensive GTM strategies that drive awareness, consideration, and conversion
• Paid Campaign Management: Own and optimize campaigns across Meta (Facebook/Instagram), Google Ads, LinkedIn, and other relevant platforms
• Performance Optimization: Continuously improve CAC/LTV ratios, conversion rates, and overall marketing efficiency through data-driven experimentation
• Growth Experimentation: Design and run rapid experiments across channels, creatives, audiences, and messaging to identify winning formulas
• Full-Funnel Analytics: Track and optimize the complete customer journey from first touch to conversion, identifying drop-off points and opportunities
• Content Strategy: Collaborate with content creators to develop high-converting ad copy, landing pages, and creative assets
• Budget Management: Allocate marketing budget strategically across channels to maximize ROI and growth velocity
• Channel Expansion: Identify and test new acquisition channels that align with our target audience and economics
• Attribution & Reporting: Build robust attribution models and reporting dashboards to measure campaign effectiveness and inform strategic decisions

Requirements

Essential Qualifications

• 4+ years of hands-on experience managing performance marketing campaigns with significant budgets ($50K+/month)
• Proven track record of scaling acquisition while maintaining or improving unit economics
• Deep expertise in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
• Strong analytical skills with proficiency in Google Analytics, attribution tools, and data analysis
• Experience building and optimizing full-funnel marketing strategies (awareness → conversion → retention)
• Data-driven mindset with ability to design experiments, interpret results, and act quickly
• Excellent understanding of digital marketing metrics (CAC, LTV, ROAS, conversion rates, etc.)
• Startup mentality - comfortable with ambiguity, rapid iteration, and wearing multiple hats

Preferred Qualifications

• Experience in B2B SaaS or tech product marketing
• Background in growth-stage startups (Series A-C)
• Proficiency with marketing automation tools (HubSpot, Marketo, etc.)
• Experience with creative testing frameworks and multivariate experiments
• Understanding of SEO, content marketing, and organic growth strategies
• SQL knowledge or experience working directly with data warehouses
• Previous experience building marketing functions from scratch

What We're Looking For

• Entrepreneurial Mindset: You think about marketing ROI like it's your own money - every dollar needs to work harder
• Growth Hacker: You're constantly testing new channels, tactics, and creative angles to find step-function improvements
• Data Obsessed: You don't trust gut feelings - you trust data, experiments, and statistical significance
• Creative + Analytical: You balance right-brain creativity with left-brain analytical rigor
• Ownership Mentality: You take full accountability for growth numbers and don't make excuses
• Execution Speed: You move fast, learn fast, and iterate fast - perfection is the enemy of progress
• Strategic Thinker: You see beyond individual campaigns to build cohesive, scalable growth systems
• Resourceful: You find creative solutions with limited resources and make constraints work in your favor

Success Metrics (First 6 Months)

• Reduce CAC by 20%+ while maintaining or increasing acquisition volume
• Achieve ROAS targets across all major channels
• Launch and validate at least 3 new acquisition channels or tactics
• Build comprehensive attribution and reporting infrastructure
• Scale monthly lead/user acquisition by 3-5x

Why Bondi?

Join a fast-growing startup where your marketing efforts will have immediate, visible impact on company growth. You'll have significant autonomy to experiment, access to budget for testing, and the opportunity to build a world-class growth engine from the ground up. This isn't about running someone else's playbook — it's about writing your own.